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brand story

1993 - Bella Baby

As the market of baby care products develops, TZMO launches the first disposable baby diapers Bella Baby. In 1995 Bella Baby diapers are available in two variants for boys and girls.

2000 - Three sizes

The introduction of the Happy brand. First Happy diapers are available in three sizes: Midi, Maxi, Junior.

2001 - The year of a big innovation

The year of a big innovation in baby diapers - outer film is replaced with breathable laminate which is a milestone in providing greater comfort and care to keep the baby’s skin healthy.

2002 - Bella Newborn and Mini

Bella Newborn and Mini Happy introduces two sizes of diapers for the Little Ones: Newborn and Mini. Newborn diapers have a special opening for the umbilicial cord – an innovation appreciated by mums and midwives caring for the newborn.



2004 - Bella Before Newborn

Bella Before Newborn Happy offers a new size, Before Newborn, for prematurely born babies and for babies with the weight below 2kg. The smallest diapers with a special opening for the umbilicial cord.



2004 - The green tea extract

Rozpoczynamy produkcję chusteczek nasączonych dla dzieci, a do opakowań pieluch Happy zostają dodane woreczki pozwalające łatwo i szybko pozbyć się zużytej pieluszki.

2005 - The green tea extract

The green tea extract Introduction of Happy diapers with elastic velcro-fasteners and absorption core with super-absorbent containing green tea extract, which reduces odour and baby’s skin irritations and allergies. Happy broadens its offer with changing pads - the first changing pads on the market exclusively for babies.


2007 - The wet wipes

The wet wipes Wet wipes available in 3 variants designed to meet various consumers’ needs: Silk&Cotton, Milk&Honey and Sensitive.

2008 - New sizes

New sizes New sizes Maxi Plus and Junior Extra in the Happy offer enable parents to provide their baby diapers with a perfect fit.

2010 - 3D Flexi System

3D Flexi System Happy diapers in Maxi, Maxi Plus, Junior and Junior Extra sizes are improved featuring 3D Flexi System to ensure a perfect fit of a diaper for the baby’s body and provide excellent absorbency.